Show description by Smart Fashion Runway

Following the success of edition 1 of Smart Fashion Runway, edition 2 explores the potential of fashion design and visual design collaboration.

From the open call applications, 10 local fashion designers and 10 visual designers will be selected by 2 panels of judges. Each fashion designer will pair with a visual designer who will be guided by a mentor from the industry. The 10 teams will each create a showpiece and a complementary visual experience based on the theme “Canvas of the Night Sky”. Their works will be presented on stage on 4 September 2018 before an audience of fashion industry insiders, media and a mystery local pop artiste who will select one of the showpieces for her show. This will be followed by a public exhibition and designer dialogues.

In the world of instant gratification and the digital culture we live in, it is essential to communicate and connect with your audience through different disciplines of arts to strategically create and enhance one’s brand personality and viewer’s perception, especially in the evermore competitive fashion arena.

PMQ aims to bring attention to the experimentation and potentials of the perfect integration between fashion and visual experience through this fashion initiative.

Inspired by the 1900s poem, “The Embankment”, by T. E. Hulme, the theme for Smart Fashion Runway Edition 2 is “Canvas of the Night Sky” – The fantasia of a fallen gentleman on a cold bitter night.

We hope to indulge viewers with a unique experience: unlike any other conventional fashion runway setting, twenty designers from both disciplines (fashion and visual design) will pair up and join forces to create a one-of-a-kind showpiece and experience, demonstrating their personalities, aesthetics, craftsmanship and most of all their creativity.

Stage visual video created by Quist Tsang 曾覓

Music by 0010x0010

Fashion Designer Blind by JW

Model: Corinna Cheng 陳明恩 , Eddy Cheng 鄭獻

Date: 5-9th Sept 2018

Location: PMQ central